I help mid-market companies use AI the way a well-run bank does,
carefully, usefully, and without betting the business on it.
Ten years building AI products at the BBC, NatWest, and startups.
Available on a monthly retainer so you don’t have to hire a full-time head of AI to get one.
AI Fully Informed is the practice of Fiona Kate Morgan, a senior AI advisor working with mid-market companies in Australia.
When you book Fiona, you get Fiona. The work is not outsourced to a junior member of the team.
What clients call me about.
The conversations that start a retainer are usually one of these:
- A vendor is pitching next week and you want to know which questions actually matter.
Most AI vendor decks are 80% marketing. I sit in on the call, ask the questions the salesperson hopes you won’t, and send you a written read afterwards. - Your team is already using ChatGPT and there’s no policy.
This is the most common one, and quietly the most serious. The fix is straightforward once you know what you’re doing. - The board has asked what you’re doing about AI.
Sometimes it’s a one-pager, sometimes a quarterly slot on the agenda. Either way you don’t want to make it up. - The Privacy Act changes land in December and nobody has worked out what they mean for you.
Too many firms assume this sits with their MSP. It sits with the business team. A short readiness review covers it. - Someone on the team wants to build something with AI.
Could be a brilliant idea, could be a six-figure mistake. I help you tell the difference before the budget is committed. - Your partners or leadership team need to understand AI well enough to make sensible decisions.
One session, plain English, no jargon, no slides about transformer architectures.
You can find plain answers to the questions I’m asked most often for the different industries from my Who I work with page.
What I actually do.
As a senior AI advisor what I provide is closer to a fractional head of AI than a consultancy. Once a month we review what’s on your plate, whether that’s a vendor pitch you’re unsure about, a use case someone on your team wants to try, a governance question your board has raised or a training need. In between, you can pick up the phone.
My background is in building AI products in environments where mistakes have consequences. I’ve worked in regulated banking, public broadcasting, and a startup that had to ship to Google across twelve markets. That’s the lens I bring: what’s worth doing, in what order, and what will quietly go wrong if you don’t.
Three things worth knowing about me.
I have actually shipped AI. I led the product work that built the foundations for NatWest’s first AI agents, in partnership with IBM and OpenAI. Before that, I was part of the team designing and building BBC content on Alexa, reaching millions of users, for which I was awarded Alexa Champion. And I was COO of labworks.io, the studio behind Voice Arcade, the world’s first voice-gaming subscription, shipped to Google in twelve locales.
I care about governance. I co-founded and later chaired NatWest Cora’s AI Ethics Board. That’s how I learned the difference between AI that works and AI that quietly causes problems almost always comes down to the work done before the product ships.
I explain things in English. Maths degree, MSc in AI with distinction, qualified teacher. Ten years translating technical complexity for non-technical executives. If you leave a conversation with me more confused than when you started, I’ve done my job badly.
The offer.
The monthly retainer. A senior AI advisor voice on call, without hiring a full-time head of AI. We meet monthly to go through what’s live; in between, you pick up the phone. Details on the Services page.
A 30-minute call, if you’re not sure yet. No deck, no follow-up sequence. You describe what’s on your plate, I tell you honestly whether I can help. If I can’t, I’ll usually know someone who can.
Don’t just take my word for it.
“Fiona always cut through the hype to focus on the value for the end user/customer, putting their experience at the heart of her thinking. I thoroughly recommend Fiona and personally miss working with her and learning from her insights.”
“Fiona made the space between editorial and technology teams productive. Engineers understood her, producers trusted her, and ambitious projects that could easily have stalled in translation kept moving because she was in the room. She led some of the most innovative conversational Al work the BBC shipped, turning experimental technology into experiences that real audiences genuinely loved. The reviews spoke for themselves.
Anyone hiring for an experienced Al role in Product or Consultancy, particularly where real-world ambition meets emerging technology, would be lucky to work with her.”
“Fiona’s incredible attention to detail coupled with her intuitive understanding of the needs of a team made her an outstanding co-facilitator with the CEO for our board calls. Fiona is extremely hard working, data-driven but above all she has an unusually broad understanding of people, production, design and strategy.”
Senior AI advisor working with companies in Australia. Based in Bangkok.