AI Strategy without the “Magic” or the Hype.

Most businesses don’t need a “digital revolution.”
They need practical, logical AI applications that actually work.

I help successful firms cut through the noise and identify where AI adds genuine value, and where it’s just a distraction.

Book a 15-Minute AI Reality Check

AI isn’t a silver bullet. It’s just maths.

If you’re a CEO or Partner, you’re likely being told you’ll be “left behind” if you don’t automate everything tomorrow. That’s rarely true. After 10 years building AI for organisations like the BBC and NatWest, I’ve seen more money wasted on flashy, unnecessary tools than on almost anything else.

I provide a grounded perspective on AI. No “innovator” jargon. Just clear, strategic advice on how to use this technology to solve boring, expensive problems.

10 Years of AI Product Experience. Zero Hype.

I’ve designed AI strategies and products used by millions at the BBC and NatWest.
I don’t care about what’s trendy. I care about what’s useful. I help you protect your ROI and your reputation.
With a background in Mathematics and an MSc in AI, I understand how the tech works, so I can explain it to you in plain English.

The 15-Minute AI Reality Check

Not sure if a specific AI tool is worth the investment? Or wondering if a process in your office could be automated?

Let’s have a 15-minute conversation. You describe a problem and I’ll tell you truthfully if AI is a viable solution or if you should ignore the hype.

Just a technical common-sense audit.
No sales pitch.
No follow-up pressure.