When was the last time you actually read your professional indemnity policy? If the answer is “I haven’t, that’s what…
Is personalisation dead?
The article discusses how the term “AI” has replaced “personalisation” in marketing, despite involving similar technology. While consumers often equate basic recommendation algorithms with AI, the complexity lies in understanding the difference between deterministic and probabilistic outputs. Ultimately, “AI” serves as a marketing buzzword, obscuring the true functionality of the technology.
Don’t let AI near your differentiators
Make a list of all the reasons your customers choose you over your competitors. Are you using AI for those…
Is it possible to use LLMs ethically?
To answer whether you can use LLMs ethically, we need to consider environmental factors, data bias, social inequalities, ownership of…
Has AI ruined your business?
It feels like a drastic thing to ask, but that’s what I’m seeing evidence of. And it’s probably not in…